Pets at Home Launch
Marro is a UK-based Fresh cat food brand offering human-grade, responsibly sourced meals via subscription.
As Marro’s in-house creative designer, I have been responsible for supporting the launch of our products in the Pets at Home store chain.
This ultimately resulted in several distinct briefs.
Packaging
Marro’s subscription packaging is designed as a playful little mansion for cats to sleep or play in. With Pets at Home, the question arose about what the packaging should be, since the boxes would be much smaller.
Because the visual is so iconic, I decided to retain it as a key motif and envisioned the next boxes as smaller “mansions,” serving as a variation of the original design.
Freezer
The design needed to be highly eye-catching for both our feline customers and their human servants, incorporating all the essential product touchpoints while still evoking Marro’s signature sense of whimsy.
Front Panels
Side Panels
Shelf Stripping
Back Panel
